Become a Partner

• Download 2009/10 Partnership Marketing Opportunities
• Introduction
• Mission Statement
• Provincial Mandate vs Charlottetown Mandate
• Board of Directors
• Organizational Structure
• How to Become a Partner with Tourism Charlottetown & the PEI Convention Partnership
• Core Partnership Benefits
• Core Partner Rates
• Upgrade Your Core Partnership & Benefits
• MC&IT Cluster
• Leisure/Motorcoach Cluster

Introduction

Download the
Partnership Handbook
(2MB PDF)

In 2009/10, Tourism Charlottetown & the Prince Edward Island Convention Partnership will celebrate its fourth anniversary. Building on the momentum of 2008, we will remain focused on our 5-Year Strategic Plan ~ Product the Oxygen of Success as its road map for the future. The staff are focused, aggressive, and have objectives that relate directly back to the Strategic Plan and our sales targets.

It is a company that practices an integrated approach to research, product development, sales and marketing with each of these pillars further broken down by market segmentation.

We are pleased to present our 2009/10 Partnership Handbook, organized by market segment. Our 2009/10 marketing & sales plans for each market segment are outlined along with opportunities for partners to participate in some of the initiatives (where applicable). These opportunities are presented outside of the regular partnership fee. It is our hope that this Handbook will allow our partners to plan and budget in advance according to their business plans and market segments they deem important to their business.

Additionally, this handbook outlines the 2009/2010 Partnership Benefits and Rates. Please note that the partnership pricing structure for accommodations is based on geographic location.

Mission Statement

Tourism Charlottetown & the PEI Convention Partnership is a dynamic, creative and results-based team of professionals that will are respected by our industry partners, clients, and competition as experts within the market segments that each represents. Each market segment will have an integrated approach to sales, marketing, and product development. Our strategies will be research based, measurable, and based on partnership with our industry. These market segments are:

MC&IT (Meetings, Conventions & Incentive Travel ~ including Associations, Corporate, Incentive Houses, Third-Party Meeting Planners and Independent Meeting Planners) - PROVINCIAL SELL
Cruise - PROVINCIAL DESTINATION SELL/ CHARLOTTETOWN PORT SELL
Motorcoach and FIT (Fully Independent Travel) - CHARLOTTETOWN SELL
Leisure IT/Pleasure Visitors - CHARLOTTETOWN SELL
Sport Tourism (SCORE!) - CHARLOTTETOWN SELL
Festival & Events – CHARLOTTETOWN SELL

Vision

Tourism Charlottetown and The PEI Convention Partnership undertakes research, champions product development and is exclusively responsible for sales and marketing activities which:

• To make Charlottetown a must visit Canadian capital; and
• To make Prince Edward Island Canada's most in-demand seaside meeting and convention destination.

Provincial Mandate vs. Charlottetown Mandate

Tourism Charlottetown & the Prince Edward Island Convention Partnership is contracted by the Provincial Department of Tourism to sell and market Prince Edward Island to the Meetings and Conventions Market.

The Prince Edward Island Convention Partnership is housed with Tourism Charlottetown and is operated as a separate division including: MC&IT market dedicated staff, its own PEI Brand ~ Seaside Social Prince Edward Island, and its own strategy. There are many synergies to the alliance in that the PEI Convention Partnership is supported by Tourism Charlottetown with marketing, partnership management, book-keeping, reception services, web maintenance and communications. This allows the staff of the Prince Edward Island Convention Partnership to be focused on SALES! The shared space, equipment, supplies, etc is also beneficial to the bottom line. The CEO of Tourism Charlottetown also shares the responsibility as the CEO for the Prince Edward Island Convention Partnership with responsibilities including overall strategic direction, funding, budget allocations, and board management. It also should be noted that considerable funding from the Tourism Accommodation Levy in Charlottetown has been, and will continue to be, directed at this market for the benefit of the entire Province.

Following is a breakdown of meeting and convention placement:

2009-2010 Board of Directors

The Board of Directors shall be composed of ten (11) directors represented by the following:

• General Manager of the Charlottetown Civic Centre Management Inc.
• General Manager of the Delta Prince Edward
• President & CEO of Rodd Hotel & Resorts
• President of the Hotel Association of P.E.I. Inc.
• Chair or CEO of the Charlottetown Harbour Authority
• General Manager of the Charlottetown Area Development Corporation
• General Manager of the Charlottetown Airport Authority
• CEO of the Fathers of Confederation Building Trust

Three (3) Members at Large:

• Robbie Shaw - Shaw's Hotel & Cottages
• Ms. Karen Davies - The Inn at St. Peters
• Mr. Kevin Murphy - Murphy Investments

There will also be non-voting representation by a Senior Official from ACOA, the councillor responsible for Economic Development & Tourism from the City of Charlottetown and the Deputy Minister of Tourism from the Province of PEI.

Organizational Structure

<>Contact Us

Staff Directory

How to Become a Partner with Tourism Charlottetown and The PEI Convention Partnership

Any individual, business or group/association in the PROVINCE OF PEI can become a Core Partner of this new company. Partnership Categories are as follows:

1. Municipal - Independent, Individuals or Corporations, active in the tourism industry, who have an operating place of business within the Charlottetown Area and have the capability to conduct customer direct business transactions.
2. Municipal - Group, Membership organizations representing a destination subset (i.e. tourism associations, business associations) within the Charlottetown Area.
3. Provincial - Independent, Individuals or corporations, active in the tourism industry, who have an operating place of business outside the boundaries of the Charlottetown Area and who have the capability to conduct customer direct business transactions.
4. Provincial - Group, Membership organizations representing a destination subset (i.e. tourism associations, business associations) outside of the boundaries of the Charlottetown Area.

Core Partnership Benefits

Group benefits apply only to the organization as a whole and not to individual members of that organization.

Core Partnership Rates

To purchase an extra listing in the Meeting Planner's Guide www.seasidesocial.com, a fee of $150 will apply. For Charlottetown partners that would like to purchase an extra listing in the Charlottetown Activity Guide www.walkandseacharlottetown.com , a fee of $150 will apply. Conditions apply.

Upgrade Your Core Partnership and Benefits

Core partners will have the opportunity to upgrade their core partnership for enhanced benefits by buying into either the MC&IT Cluster or Leisure/Motorcoach & Sport Cluster.

This will be a pay-to-play concept that is inclusive rather than exclusive and premised on businesses selecting clusters that are important to their business goals.

Members of the MC&IT Cluster and the Leisure/Motorcoach & Sport Cluster will, by virtue of paid cluster fee, be the working committees of these two important market segments.
THUS, THERE WILL BE TWO (2) WORKING COMMITTEES OF THE COMPANY.

The Working Committees will work with the respective staff involved in these market segments to discuss research, marketing, sales and market development issues as they relate to these two clusters and the respective segments they represent.

MC & IT Cluster

Core partners can buy into this cluster for additional flat fee. This cluster buy-in will be available to all paid Core partners. Clusters are only available to individual businesses and companies that can do business direct transactions, not applicable to groups/associations.

The brand that this cluster will use is Seaside Social - Prince Edward Island.

Note: For properties with 20 rooms or less and no meeting space, the Cluster cost will be $300 (municipal or provincial); however, will receive one-page listing in Meeting Planner’s Guide (instead of two).

Leisure/Motorcoach Cluster

Core partners can buy into this cluster for additional flat fee. This cluster buy-in is available to Charlottetown core partners only and not available to groups or associations (only businesses that can do consumer direct transactions). The brand that this cluster will use is Walk & Sea
Charlottetown ~ Celebrate the Canadian Dream.

Note: There has been no increase in the Leisure Cluster rate despite the addition of the Sport Market strategy benefits as this market and strategy is in developmental stages.