Become a Partner

• Download 2008 Partnership Marketing Opportunities
• Introduction
• Mission Statement
• Provincial Mandate vs Charlottetown Mandate
• 2007-2008 Board of Directors
• Organizational Structure
• How to Become a Partner with Tourism Charlottetown & the PEI Convention Partnership
• Core Partnership Benefits
• Core Partner Rates ? Applicable April 1, 2007 ? March 31, 2008
• Upgrade Your Core Partnership & Benefits
• MC&IT Cluster
• Leisure/Motorcoach Cluster

Introduction

Download the
Partnership Handbook
(2MB PDF)

On March 31, 2006, the Capital Commission of Prince Edward Island and Meetings PEI merged to become Tourism Charlottetown & thePrince Edward Island Convention Partnership Inc. Tourism Charlottetown and the Prince Edward Island Convention Partnership is a non-profit organization led by a private sector board of directors. Year one of the organization proved very successful. Results of 2006 by market segment are outlined in this handbook. Year 2007 will build on this momentum with significant emphasis on our 5-Year Strategic Plan ~ Product the Oxygen of Success and to remain focused on SALES.

We are pleased to present our 2007/2008 Partnership Handbook. The handbook is organized by market segment. Our 2007/2008 (covering the period April 1/07 - March 31/08) sales and marketing plans for each market segment are outlined along with opportunities for partners to participate in some of the initiatives (when applicable). These opportunities are presented outside of the regular partnership fee.

It is our hope that this will allow our partners to plan and budget according to their business plans and segments deemed important to their business. Additionally, this handbook outlines the 2007/2008 Partnership Benefits and Rates. Please note that the partnership pricing structure for accommodations is now based on geographic location.

Mission Statement

Tourism Charlottetown & the Prince Edward Island Convention Partnership is a dynamic, creative and results-based team of professionals that are respected by industry partners, clients and competition as experts within the market segments that each represent.

Each market segment will have an integrated approach to sales, marketing and product development. Our strategies are research-based, measurable and based on partnership with our industry. These market segments are:

MC&IT (Meetings, Conventions & Incentive Travel ~ including Associations, Corporate, Incentive Houses, Third-Party Meeting Planners and Independent Meeting Planners) ? PROVINCIAL SELL & BRAND
Cruise ? PROVINCIAL DESTINATION SELL/ CHARLOTTETOWN PORT SELL & PEI BRAND
Motorcoach and FIT (Fully Independent Travel) - CHARLOTTETOWN SELL & BRAND
Leisure IT/Pleasure Visitors ? CHARLOTTETOWN SELL & BRAND
Sport Tourism (SCORE!) ? CHARLOTTETOWN SELL & BRAND

Vision

Tourism Charlottetown and The PEI Convention Partnership undertakes research, champions product development and is exclusively responsible for sales and marketing activities which:

• Makes Charlottetown a must visit Canadian capital; and
• Makes Prince Edward Island Canada?s most in-demand seaside meeting and convention destination.

Provincial Mandate vs. Charlottetown Mandate

For the MC&IT market specifically, the sell and brand is Seaside Social - Prince Edward Island. This is a research-based and market-driven approach and is in accordance with our mandate to sell, market and drive MC&IT business provincially. In 2006, 65% of the 158 meetings recorded were held outside Charlottetown. In 2005, 70% of the meetings recorded took place outside Charlottetown.

All other market segments, as indicated on the previous page, will be Charlottetown focused and branded Walk & Sea Charlottetown ~ Celebrate the Canadian Dream.

2007-2008 Board of Directors

The Board of Directors shall be composed of ten (10) directors represented by the following:

• General Manager of the Charlottetown Civic Centre Management Inc.
• General Manager of the Delta Prince Edward
• President & CEO of Rodd Hotel & Resorts
• President of the Hotel Association of P.E.I. Inc.
• Chair or CEO of the Charlottetown Harbour Authority
• General Manager of the Charlottetown Area Development Corporation
• General Manager of the Charlottetown Airport Authority
• CEO of the Fathers of Confederation Building Trust

Three (3) Members at Large:

• Mr. Phil Wood - The Resort at Cavendish Corner
• Ms. Karen Davies - The Inn at St. Peters
• Mr. Kevin Murphy - Murphy Investments Ltd.

There will also be non-voting representation by a Senior Official from ACOA, the councillor responsible for Economic Development & Tourism from the City of Charlottetown and the Deputy Minister of Tourism from the Province of PEI.

Organizational Structure

How to Become a Partner with Tourism Charlottetown and The PEI Convention Partnership

Any individual, business or group/association in the PROVINCE OF PEI can become a ?Core Partner? of this new company. Partnership Categories are as follows:

1. Municipal ? Independent ? Individuals or Corporations, active in the tourism industry, who have an operating place of business within the Charlottetown Area and have the capability to conduct customer direct business transactions.
2. Municipal ? Group ? Membership organizations representing a destination subset (i.e. tourism associations, business associations) within the Charlottetown Area.
3. Provincial ? Independent ? Individuals or corporations, active in the tourism industry, who have an operating place of business outside the boundaries of the Charlottetown Area and who have the capability to conduct customer direct business transactions.
4. Provincial ? Group ? Membership organizations representing a destination subset (i.e. tourism associations, business associations) outside of the boundaries of the Charlottetown Area.

Core Partnership Benefits

Group benefits apply only to the organization as a whole and not to individual members of that organization.

Core Partnership Rates

To purchase an extra listing in the Meeting Planner?s Guide www.seasidesocial.com, a fee of $150 will apply. For Charlottetown partners that would like to purchase an extra listing in the Charlottetown Activity Guide www.walkandseacharlottetown.com, a fee of $150 will apply. Conditions apply.

Upgrade Your Core Partnership and Benefits

Core partners will have the opportunity to upgrade their core partnership for enhanced benefits by buying into either the MC&IT Cluster or Leisure/Motorcoach & Sport Cluster.

This will be a pay-to-play concept that is inclusive rather than exclusive and premised on businesses selecting clusters that are important to their business goals.

Members of the MC&IT Cluster and the Leisure/Motorcoach & Sport Cluster will, by virtue of paid cluster fee, be the working committees of these two important market segments.
THUS, THERE WILL BE TWO (2) WORKING COMMITTEES OF THE COMPANY.

The Working Committees will work with the respective staff involved in these market segments to discuss research, marketing, sales and market development issues as they relate to these two clusters and the respective segments they represent.

MC & IT Cluster

Core partners can buy into this cluster for additional flat fee. This cluster buy-in will be available to all paid Core partners. Clusters are only available to individual businesses and companies that can do business direct transactions ? not applicable to groups/associations.

The brand that this cluster will use is Seaside Social - Prince Edward Island.

Note: For properties with 20 rooms or less and no meeting space, the Cluster cost will be $300 (municipal or provincial); however, will receive one-page listing in Meeting Planner’s Guide (instead of two).

Leisure/Motorcoach Cluster

New in 2007, this cluster will now enjoy the exclusive benefits of the new SCORE! Sport Strategy, as well as the leisure and motorcoach markets!

Core partners can buy into this cluster for additional flat fee. This cluster buy-in is available to Charlottetown core partners only and not available to groups or associations (only businesses that can do consumer direct transactions). The brand that this cluster will use is Walk & Sea
Charlottetown ~ Celebrate the Canadian Dream.

Note: There has been no increase in the Leisure Cluster rate despite the addition of the Sport Market strategy benefits as this market and strategy is in developmental stages.